Long Beverage, Inc.

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Long Beverage, Inc.
10500 World Trade Blvd.
Raleigh, NC 27617
Tel: 919.481.2738

Devils Backbone

One might say the spark for the idea behind the brewery happened about 20-years ago in Cortina, Italy. Co-Founders, Steve and Heidi Crandall were on a ski trip and were introduced to a German beer called Weihenstephan. This first real “craft” beer experience started a trend in the Crandall household, planting the seed that slowly grew into an idea, and then bloomed to become Devils Backbone Brewing Company.
More travels throughout the Western United States brought more exposure to craft beer, as the common denominator for most great outdoor destinations was a brewpub… and, there were lots of them. Brewpubs, mountains, skiing, biking, hiking, bird watching and running go together, right? In Europe most small towns have their own pubs that are an important part of the social fabric of the community. This added water to the original seed and further solidified the idea that there needed to be a brewpub in the Nelson County community; the Three Ridges Wilderness area seemed like a perfect place to bring great food and beer to the people.
With some great friends, the Crandall’s began to further foster the idea of a small, environmentally sensitive, pedestrian-friendly, and community-focused business development. “The Village at Glen Mary” community was born and its flagship business would be the Devils Backbone Brewing Company, opening its doors in 2008. Although the economic downturn prevented the neighborhood from flourishing, the brewpub was a regional success. This inspired Devils Backbone to ask, “What if we started bottling the beer, bringing the experience to people in their homes? ” The decision was made to break ground on the Outpost facility, in Lexington, Virginia, Originally projected to produce 10,000 barrels of beer in its first ten years, the Outpost produced almost 45,000 barrels in its first three, bringing world-class beer to people in Virginia, Maryland, and Washington D.C.
The name “Devils Backbone” was selected to incorporate this region’s history into modern culture. On September 25, 1746, eight years before the French and Indian War, a party of forty set out from Bear Fence Mountain in the Blue Ridge on one of the most legendary land surveys in American history. They had already spent two-weeks charting various wild rivers to find the true “Headspring of the Rappahannock,” its point-of-beginning as decreed by King George. Among the party were axmen, chainmen, compass-men, note keepers, mathematicians, astronomers, hunters, cooks, and gentleman commissioners whose job it was to make lawyerly decisions as needed and to purchase provisions (somehow) along the way, keeping the party supplied. These hardy Virginians’ descendants are part of our core patrons to this day, according to our latest market analysis. They were hand-picked – the best men and minds in Virginia. Perhaps the most notable member of the party was Thomas Jefferson’s father, a colonel, reputably the strongest man in Rockingham County. Their task was to carve and measure a straight line, eighty-miles long through the wilderness, connecting the sources of the Rappahannock and Potomac Rivers. This line was known as “The Fairfax Line.”
They did it all with compass and chain—and fortitude untold—in 50 days. ?Consider the following entry from the journal of Thomas Lewis, surveyor and mathematician, who left behind one of the two sets of surviving field notes from this survey:
“Friday, October 3rd … Thence 604 poles to the top of Devils Backbone to a Chestnut Oak we marked 31 miles. This day several of the horses had like to been killed, tumbling over rocks and precipices, and we ourselves were often in utmost danger. This terrible place we called Purgatory …”
Without the risks taken by this survey party, what Virginia would look like now is something of wonder. Devils Backbone Brewing Company is similar in that there was a lot of risk involved in this project. Sure, producing craft beer seems like an easy thing to do. But, developing a restaurant and brewery in remote central Virginia in the middle of a recession came with its own set of unique challenges. However, just as these brave Virginian surveyors raised axes, compasses, and chains, we raise malt, hops, and our glasses in hopes of pioneering great experiences for you and for each other.
Cheers!

Steve-sig-smallHeidi-sig-small 

Contact

  • Long Beverage
  • 10500 World Trade Blvd.
  • Raleigh, NC 27617
  • Phone 919.481.2738
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